May 7, 2020 | News

Soapy Joe’s Gives $100 to 100 Members

Hello Friends, it’s me, Soapy Joe. Members, did you all enjoy the free upgrade to Magic Potion in April? How about those free friend passes, MP members? Yes? Good! Well, listen up, ‘cuz here’s what’s happening in May to show YOU, our fresh and funky members, more L-O-V-E! We’re launching the Soapy Gives $100 to […]

Read More

March 27, 2020 | News

Soapy Joe’s Now Open: Members Only

Dear Valued Member, As we face challenging times together, our top priority is the health, well-being and safety of our Soapy Joe’s family – including our employees, members, and the community that we all call home.     First, we thank you for your patience as we closed our sites and offices for the past week.  […]

Read More

February 14, 2020 | News

Soapy Joe’s Marries 10 in Tunnel of Love Wedding Ceremony

It’s Valentine’s Day, and what better way to give back to our community, than to host a free group wedding in Imperial Beach at the Soapy Joe’s Tunnel of Love Wedding.  We were honored to wed 10 couples, who represented a broad representation of San Diego’s people – from military service members to firefighters, millennials […]

Read More

December 24, 2019 | News

Soapy’s Fall Community Highlights

No Hibernating Here We’ve got it good in San Diego, especially in fall and winter. Sure, we get some rain. But we’re still better off than most are this time of year, right? Soapy Joe here, and I have to say, we’re taking full advantage of California’s perfect weather (99% of the time). Here are […]

Read More

November 8, 2019 | News

Help Soapy Joe’s and STEP Support America’s Veterans

Veterans and active military personnel receive a free car wash at any Soapy Joe’s location on Veterans Day, Nov. 11, 2019. I hope you’ll join me, Soapy Joe, and the entire team at your local San Diego car wash are not only thanking these honorable men and women for their service, but we’re also supporting […]

Read More

September 30, 2019 | News

In SD, Community Events Truly Make a Difference

San Diego is such a wonderful place to live—especially for a sponge like me, Soapy Joe. I love soaking up the sun and participating in all that our community does to take care of each other. San Diego 9/11 Memorial Stair Climb  We recently had the honor of sponsoring Firefighter Aid in the San Diego […]

Read More

August 29, 2019 | News

5 Ways to Pass the Time During a Car Wash

Hey everyone, it’s me, Soapy Joe. Cruising through the car wash here takes about 2 minutes and 40 seconds from when you enter the tunnel of magic. That’s a tiny portion of your day, but I know it can feel like an eternity when you’ve got places to go and people to see. Here’s how […]

Read More