Privacy Policy

Generally, Soapy Joe’s will be guided by the following principles when processing personal data:

1. We will not use personal data for purposes other than that for which the data was collected, except as stated herein, or with prior consent;
2. We will not transfer personal data to third parties or across borders, except as stated herein, or with prior consent;
3. We will seek to verify and/or update personal data periodically, and we will accept requests for amendments of personal data;
4. Sharing excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

This website is intended for use only by people in the United States. If you reside outside the United States, please discontinue use. This Privacy Policy does not cover information collected from job applicants or our employees. We may provide different or additional notices of our privacy practices with respect to other personal data collection practices not within the scope of this Privacy Policy, in which case this Privacy Policy will not apply

Our services are not intended for children under the age of 16. No one under the age of 16 may provide any personal information to us, and we do not knowingly collect personal information from children under 16.

Personal data you provide to us

Depending on how you access, use or otherwise interact with our Services, we, or third parties acting on our behalf, may collect the following categories of personal data you provide directly to us:

• Identifiers and contact information, such as your name, email address, telephone number, address, IP address and other similar information;
• Account information, such as your last name, email address and mobile telephone number used to create an account on our website;
• Financial information, such as your credit card number or debit card number;
• Commercial information, such as information about purchases you have made or participated in through our Services and other similar information;
• Geolocation information, such as locations you visited, and longitude and latitude when location-based services are enabled;
• Vehicle information, such as your license plate number;
• Communication preferences and other optional details about your membership, purchase behavior and preferences.
• Your preferences regarding our services such as: frequency of wash, package type, location usage, or other information; and
• Other information you choose to provide to us.

Personal data we collect automatically

We, or third parties acting on our behalf, use tracking tools like cookies to automatically collect certain information regarding your use of our Services (“Usage Data”). For example, we may collect information about your device, browser type, operating system, IP address, and device identifier.

We may maintain Usage Data or associate it with personal data we collect in other ways in order to deliver you a more personalized experience.

At locations that utilize license plate recognition technology, we may automatically collect vehicle images and license plate information when you enter or use our facilities.

Aggregate and non-personal data

We may collect and use the total number of visitors to our website, the number of visitors to each page of our website, browser type, IP addresses, external websites linked to, and other aggregated data collected through our website, and we may analyze this data for trends and statistics in the aggregate, but such information will be maintained, used, and disclosed in aggregate form only. We may use this information to analyze trends, administer the Services, track users’ movements, and gather broad demographic information for aggregate use. We may also use this non-personal data for any lawful business purpose without limitation to develop and improve our Services. We will not distribute anonymized data in a manner that personally identifies anyone or that would otherwise violate applicable laws.

We use personal data to operate and improve and conduct our Services. The primary purposes for which we use personal data are to:

• Provide, operate, maintain, and improve the Services and our business.
• Provide you with information you request from us, including informational content and materials regarding the Services and our business.
• Deliver targeted ads, special promotions, opportunities, offers, and events (subject to compliance with applicable laws).
• Provide you with support and respond to your inquiries and customer service and support requests, including to investigate and address your concerns and to monitor and improve our responses.
• Understand your use of the Services, measure website performance, develop new features, and improve user experience.
• Update and maintain membership, subscription, or email lists.
• Help maintain the safety, security, and integrity of our websites, databases and other technology assets and our business.
• Detect, investigate, prevent, and respond to security incidents, fraud, misuse, unlawful activity, and threats to our systems, property, personnel, or others.
• Notify you about changes to our websites or this Privacy Policy.
• Respond to lawful requests for information through court orders, subpoenas, warrants and other legal processes or obligations.
• Enforce any contracts between you and us, or for the establishment, exercise or defense of legal claims.
• Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which information (including personal data) held by us is among the assets transferred.
• Serve any other purpose that we describe when you provide the information and for any other purpose with your consent.

To operate our Services, we may disclose certain personal data that we, or third parties acting on our behalf, have collected, with the following third parties:

• Our service providers in connection with the services they provide to us, including, without limitation, marketing, data hosting, payment processing and fraud protection and prevention, and license plate recognition. We require these service providers to exercise reasonable care to protect your personal data and restrict their use of your personal data to the purposes for which we provided to them.
• Our affiliates for purposes related to: (1) our Services, including, without limitation, to operate our website, to process, fulfill or administer orders you place through our website or at our facilities and to market or promote our Services; and (2) their business operations, including, without limitation, marketing and promoting the services they provide.
• Our marketing partners to facilitate the delivery of targeted ads, promotions and offers to you, on behalf of ourselves and our marketing partners, on and off our website.
• In the event of a merger, acquisition, bankruptcy or other sale of all or a portion of our assets, we may transfer or allow third parties to use information owned or controlled by us, including personal data.
• With regulators or law enforcement authorities.
• Our advisors and lawyers to obtain advice or otherwise protect and manage our business interests.
• With your consent.

Notwithstanding anything to the contrary in this section, mobile phone numbers and text messaging originator opt-in data and consent are excluded from the categories of information described above and will not be shared with or sold to third parties or affiliates for marketing or promotional purposes.

Soapy Joe’s does not sell your personal data to third parties for monetary consideration. However, we may share your personal data with third parties for targeted advertising, which may be considered a “sale” or “sharing” of personal data for targeted advertising under certain privacy laws. Soapy Joe’s does not knowingly sell, share or use the personal data of children under the age of 16.

We do not share, sell, or provide your mobile phone number or messaging consent data to third parties or affiliates for marketing or promotional purposes.

To learn more about the categories of personal data we may “sell” or “share” under privacy laws, please see the “Summary of Our Processing Activity” section, which is consistent with our current practices.

Cookies are pieces of information that a website transfers to a visitor’s hard drive for record-keeping purposes. We use cookies and similar technologies to operate our website and mobile app, remember preferences, maintain security, measure performance, understand how visitors use the Services, and improve our website and communications. We may also use technologies that support marketing or measure the effectiveness of outreach. The tools deployed and the purposes for which they are used vary by website. Although most web browsers are set to accept cookies automatically, you can usually change your browser to notify you whenever a website attempts to transfer a cookie to your hard drive or to reject cookies automatically. Consult your browser’s Help Screen file for more information. You may occasionally receive cookies from our advertisers. Soapy Joe’s does not control these cookies and they are not subject to this privacy policy.

Our website and communications may also contain small electronic files called web beacons. These files may also be called clear gifs, pixel tags and single-pixel gifs. These files allow us to collect data about the services or communications for statistical purposes and verifying system accuracy. We may tie this information to personal data about you that we collect from other sources you provide to us.

Google Analytics. Our website uses Google Analytics and related Google services to track and analyze certain traffic and usage statistics regarding the use of our website, such as the number of visitors to our website, how visitors are navigating to our website, visitors’ general geographic region information, how long individuals are visiting our website, and information about the equipment individuals are using to access our website (e.g., browser version and operating system). Google may collect information through cookies or similar technologies and process that information in accordance with its own privacy terms. We use the resulting reports to evaluate and improve our websites and communications.

For more information, please review the following:

• Information about Google’s use of cookies: policies.google.com/technologies/types
• Information about Google’s use of information from sites or apps that use Google’s services: policies.google.com/technologies/partner-sites

You can opt out of our use of certain Google Analytics features by updating the “Ads Settings” in your browser (adssettings.google.com/authenticated) or mobile device (support.google.com/ads/answer/1660762#mob), by enabling the Google Analytics Opt-out Browser Add-on in your browser by visiting https://tools.google.com/dlpage/gaoptout, or by visiting the Network Advertising Initiative’s Consumer Opt-Out page at optout.networkadvertising.org/. Because those opt-out and preference control pages are specific to the individual browser used to visit it, and because we do not operate those pages, we are unable to perform the opt-outs on your behalf.

For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices. To learn more about cookies and how to control the use of cookies at a browser level, visit https://allaboutcookies.org/.

Please consult our advertisers’ own privacy policies to learn how they collect and use information. Web beacons or tracking pixels.

Other websites may link to Soapy Joe’s and we may link to other websites which we think may be of interest to our visitors. Soapy Joe’s is not responsible for the content of these sites and is not able to control the information that is contained or collected on them Please refer to the privacy policies on these sites to learn how they collect and use information.

We store personal data for as long as necessary to carry out the purposes for which we originally collected it and for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations. In some circumstances, we may anonymize your personal data so that it can no longer be associated with you, in which case we may use that information without further notice to you.

We retain vehicle images, license plate information, and related records for as long as reasonably necessary to fulfill the purposes described above, comply with legal obligations, resolve disputes, enforce our agreements, and protect our business, customers, and property.

Account information

You may update certain account information, update your preferences, or delete your account at any time by logging into your account or emailing us at [email protected]. If you wish to delete your account, note that we may retain certain information as required by law or for our legitimate business purposes.

Communications

• Opt-out. If you would prefer not to receive direct communications with regard to our products and/or services, you may opt-out by following the directions on the bottom of our e-mails to you. Alternatively, you may contact us by writing at: Soapy Joe’s Car Wash Attn: Marketing Department 11465 Woodside Ave. Santee, CA 92071. We will comply with your request as soon as reasonably practicable, and in accordance with applicable laws. Opting out of these communications will only apply to marketing and other promotional emails and will not apply to transactional communications, such as those about our ongoing relationship.
• Text messages. If you have provided us with your prior express consent to receive text messages via an automatic telephone system (autodialer), we may use your information to send promotional, personalized advertising and other text messages to any mobile device connected to your mobile phone number. You can opt out from receiving future text messages at any time by replying “STOP” to any text messages you receive from us. Once you opt out, we will send one additional confirmation text message stating that you have opted out of receiving automated text messages from us. For more information about text messages we may send and the process to unsubscribe, please review our Mobile Text Summary Terms & Conditions available at https://soapyjoescarwash.com/online-policies/.
• Push notifications. We may send push notifications to your mobile device, tablet, or web browser if you have enabled these on your device. These notifications allow us to keep you informed about content you may enjoy, activity on your account, and updates to the Services. You are not required to enable push notifications to use the Services. You may enable, disable, or customize your push notification preferences at any time by updating your device, browser, or app notification preferences settings. You can also contact us at [email protected] for assistance opting out of promotional push notifications or managing your notification preferences. Please note that disabling promotional and content notifications will not affect notifications that are necessary for the operation of your account, such as security alerts or critical service updates. We do not knowingly send push notifications to users we have identified as being under 16. If you believe a child has enabled push notifications, please contact us at [email protected].
• Targeted advertising. If you do not want us to use your personal data to deliver targeted advertisements to you according to our target audience preferences, you can opt out by clicking on the “Do Not Sell or Share My Personal Information” link in the footer of our website. We do not control third parties’ collection or use of your personal data to serve interest-based advertising. However, these third parties, which may include our marketing partners, may provide you with ways to choose not to have your personal data used to deliver targeted to you according to their target audience preferences. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website, located at https://www.networkadvertising.org, and from members of the Digital Advertising Alliance (“DAA”) on their website, located at https://youradchoices.com. Please note, even if you opt out from receiving targeted advertisements, you may still see advertisements based on factors such as your general location derived from your IP address, your browser type and your search terms.
• Do not track. Do Not Track (“DNT”) is a privacy preference setting that users can enable in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. Please be advised that we do not respond to or honor legacy DNT signals, but we do honor Global Privacy Control and other opt-out preference signals as described above.

If, for any reason, you are concerned that the personal data about you that is maintained by Soapy Joe’s is incorrect, you may update your personal information on our website or by contacting us in writing at the address listed above. We may continue to retain your personal data in our files due to technical and legal requirements, constraints related to the security, integrity and operation of our Services or to resolve disputes.

Soapy Joe’s is located in the United States and our Services are operated in and governed by the laws of the United States. Personal data may be collected in, transferred, processed, and stored outside the jurisdiction where you reside, and therefore may be available to government authorities under lawful orders and laws applicable in such foreign jurisdictions. These foreign jurisdictions may have data protection and privacy laws that are different than the laws of the jurisdiction where you reside. By using our Services, or providing us with any personal data, you acknowledge that our Services are subject to the laws of the United States and understand that the collection, processing, maintenance, and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen.

We may use Artificial Intelligence (AI) technologies in connection with our Services. These technologies may be provided by third-party service providers or developed and deployed by Soapy Joe’s.

We may use AI tools to enhance our Services, improve our operations, and detect and prevent fraud. These tools may process personal data to generate insights or automate responses. For example, at certain locations, we may use AI-enabled license plate recognition technology to detect and process vehicle license plate information in order to identify membership accounts, facilitate vehicle processing, verify eligibility for services, and support security and operational functions.

We may use information collected through our Services to develop, improve, test, maintain, or support our AI-enabled tools; however, we do not use personal data to train third-party generative AI foundation models except as expressly disclosed to you or otherwise permitted by applicable law.

Soapy Joe’s locations use license plate recognition (“LPR”) technology. When you visit our locations, cameras may capture images of your vehicle and license plate. We may use this information to:

• Identify membership accounts and facilitate vehicle processing;
• Verify eligibility for memberships, promotions, or services;
• Manage customer accounts and transactions;
• Protect the security of our customers, employees, and property;
• Detect, prevent, and investigate fraud, misuse of our services, or other unauthorized activities; and
• Comply with legal obligations and enforce our agreements.

License plate information may be linked to information associated with your account, membership, purchases, or use of our services. We may use service providers to assist us in operating and maintaining LPR systems and related services. Not all locations use LPR technology. Where LPR is in use, we seek to provide notice through onsite signage and other communications.

Soapy Joe’s locations utilize video surveillance cameras for security, safety, loss prevention, incident investigation, and operational purposes. These systems may capture images of vehicles, individuals, and surrounding activity. In some cases, video footage may incidentally include license plate information. Security surveillance systems are maintained separately from LPR systems and may serve different operational purposes.

Soapy Joe’s may amend this policy at any time. We may need to change its data processing and privacy policy from time to time to keep up with the ways in which we collect, use, transfer, store and/or delete personal data. If policy changes are made, which would materially and adversely affect the privacy of individuals to whom this policy applies, we will endeavor to give notice of such changes to all individuals concerned. We encourage you to periodically review this page for new information. Your continued use of our Services after any changes to this Privacy Policy become effective constitutes your continued acknowledgement that you understand that we may continue to use your personal data as described in this Privacy Policy.

If you have questions or wish to send us comments about this Privacy Policy, please send an e-mail with your questions or comments to [email protected] or write us: Soapy Joe’s Marketing Department 11465 Woodside Ave. Santee, CA 92071.

Summary of our processing activity

The table below describes the categories of personal data, the purpose of processing each category of personal data, our source of collection, and third parties with whom we may disclose each category of personal data, for the preceding 12 months.

Sensitive Personal Information

Under United States privacy laws, certain types of personal information are considered "sensitive" personal information or data and require additional data privacy rights and obligations. Soapy Joe’s collects precise geolocation, credit card and debit card numbers, which may be considered sensitive personal information or data. Where required by law, we will obtain your consent before processing your sensitive personal information. We will also only use your sensitive personal information for limited purposes, such as to perform the Services or provide the goods requested; to prevent, detect, and investigate security incidents; to resist malicious, deceptive, fraudulent, or illegal actions and prosecute those responsible; and to ensure physical safety of natural persons. Because this sensitive personal information is used for limited and permitted purposes, we do not offer a limit use and disclosure of sensitive personal information right. If you have any questions about our handling of sensitive personal information or to withdraw your consent, please contact us at [email protected].

Your Personal Data Rights

Subject to certain limitations, consumers residing in certain jurisdictions may have the following rights:

• Right to Know and Access: You have the right to confirm whether we are processing your personal data and to know and access the personal data we have collected about you, including the categories of personal data, the categories of sources from which the personal data is collected, the business or commercial purpose for collecting, selling, or sharing personal data, the categories of personal data and service providers, and the specific pieces of personal data we have collected about you. You have the right to receive personal data collected about you in a format, to the extent technically feasible, that is portable, usable, and allows you to transmit the personal data to a person without impediment, where the processing is carried out by automated means.
• Right to Delete: You have the right to request that we delete the personal data we have collected about you.
• Right to Correct: You have the right to request that we correct inaccurate or incomplete personal data we maintain about you.
• Rights Related to Sharing for Targeted Advertising or Sale: You have the right to opt out of the sharing of your personal data for targeted advertising. Follow the instructions below or click on the “Do Not Sell or Share My Personal Information” link in the footer of our website.
• Right to No Discrimination: You have the right not to be discriminated against for exercising any of your privacy rights. This includes us not: (a) denying you goods or services; (b) charging you different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; (c) providing you a different level or quality of goods or services; (d) suggesting to you that you will receive a different price or rate for goods or services or a different level or quality of goods or services; and (e) retaliating against you for exercising your privacy rights; and

California law permits residents of California to request certain details about how their information is shared with third parties for their direct marketing purposes. You are permitted to obtain this information from us once a year, free of charge. To make such a request, please submit your request in writing to: [email protected] or write us: Soapy Joe’s Marketing Department 11465 Woodside Ave. Santee, CA 92071.

Instructions on how to exercise your rights

You may exercise your privacy rights by emailing us at [email protected] or by writing to us at Soapy Joe’s Marketing Department 11465 Woodside Ave. Santee, CA 92071. In some instances, before honoring your request, we will need to verify your identity. We will verify your identity by asking you to provide personal data related to your recent interactions with us. We will honor your privacy rights request within 45 days of receipt, unless we request an extension as permitted by data privacy laws. However, we will honor opt-out of sale requests within 15 business days. If you would like to make a request to opt-out of sale and sharing, you may also click on the “Do Not Sell or Share My Personal Information” link in the footer of our website.

Authorized Agents

If permitted or required by applicable law, you may exercise your privacy rights through an authorized agent. If we receive your request from an authorized agent, we may ask for evidence that you have provided such agent with a power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. If you are an authorized agent seeking to make a request, please email us at [email protected].