Dear Imperial Beach,

I’m back.
We’re back.
We want you back.

This is Soapy Joe, with the official announcement for those of you who haven’t heard:

Imperial Beach is Now Reopened!

We’re back on Palm Ave. after renovation to make your experience here better than ever! We know that it’s not ideal to have your local Soapy Joe’s location shut down, and our other washes got a little more crowded for a bit, but I promise the bosses did it for the right reasons.

Your Soapy Joe’s Experience Just Got Better

We changed a lot of things about our site at 1350 Palm Ave. Many of the renovations even came directly from customer and community feedback. The next time you swing by, you’ll notice:

• More vacuums
• Better traffic flow
• A new lobby

And that’s just the beginning. We also set up the shop in a way that will make it easier for us to make upgrades in the future, without extended closures.

Believe me, you will notice the difference. I gave the new tunnel a test run myself the other day and was blown away.

Who Got the Golden Air Fresheners?

To celebrate the grand reopening, we placed 11 golden air fresheners in our boxes of classic air fresheners. Congratulations to our winners, who now enjoy a free year-long Magic Potion membership!

You weren’t able to make it? Don’t worry! We’ve got one more chance for you to win this month over at our Imperial Beach page. Check it out now!

See You Here and Around

Thank you to everyone in IB for sticking with us. We hope you’ll roll through soon.

Oh, and we might also run into each other at the San Diego Pride Parade, which we’re sponsoring, or out and about during Comic-Con. It’s going to be a fun summer!

In the meantime, see what’s new at our Imperial Beach car wash.

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