October 5, 2018 | Community

Photos from the 2018 San Diego 9/11 Memorial Stair Climb

Soapy Joe’s thanks everyone who showed their support at the San Diego 9/11 Memorial Stair Climb (SD911MSC) on September 8th, 2018.

It was a truly uplifting morning as San Diego firefighters, police officers, public figures, military personnel and civilians climbed 110 flights of stairs in the Hilton San Diego Bayfront—representing the 110 flights of stairs in the Twin Towers—to memorialize the 403 emergency responders who made the ultimate sacrifice during the tragic unfolding of 9/11. Each climber wore the name of a fallen emergency responder who perished on that fateful day.

Nearly $150,000 Raised

Aside from bringing the community together and brightening a somber day in history, SD911MSC raises vital funds for FirefighterAidPsychArmorFirefighter Cancer Support Network, and the National Fallen Firefighter Foundation. The 2018 stair climb sold out with 1,300 participants raising nearly $150,000.

Featuring Soapy Joe Himself

As a division sponsor, Soapy Joe’s had a booth outside the Hilton, where we gave out our signature air fresheners and welcomed participants to take photos with our mascot. See the day’s events below.

 

 

More News and Events

August 21, 2025 | Community

For the Hometown Heroes: Soapy Joe’s Car Wash…

This Veterans Day, Soapy Joe’s Car Wash has something special brewing in the bubble bin! To honor the brave men…

More >>

July 29, 2025 | Community

Soapy Joe’s Car Wash Crowned San Diego Magazine’s…

You sure know how to get our engine revving, San Diego. Soapy is soaper thrilled to announce that Soapy Joe’s…

More >>

July 21, 2025 | Community

Unlimited Shine for $19.99 – First Month Any…

Extra, extra, scrub all about it! Soaper news just dropped on Soapy’s feed - join ANY Wash Club today and…

More >>

July 1, 2025 | Community

WIN BIG BUBBLES AND FREE FOAM WITH SOAPY…

Soapy Squad, it’s time to suit up and suds up for the wettest, hottest, soapiest summer yet. From July 1st…

More >>
Newsletter icon
Newsletter icon
Newsletter icon

Stay in the bubble!

Stay in
the bubble!

Get exclusive access to offers, giveaways, and more soaprises!