Soapy Joe's Beach Cleanup

A cruise through a Soapy Joe’s Car Wash is all it takes to see the joy and fulfillment we get from keeping cars clean. That said, our customers know there’s much more soul to our suds.

As part of its ongoing commitment to sustainability and environmental awareness, Soapy Joe’s is proudly hosting its first beach cleanup on April 15th at Imperial Beach. Come on out and spend some time in the sun, while doing a good thing for our coastline and community!

The Details

Soapy Joe’s Imperial Beach Cleanup

April 15th

2 p.m. – 4 p.m.

Meet at the IB Pier.

10 Evergreen Ave, Imperial Beach, CA

Meet Our Non-Profit Partners

We’ve got a team of true all-stars on board for the beach cleanup volunteering, including our friends at these two amazing non-profits:

Surfrider Foundation San Diego

The Surfrider Foundation is a grassroots organization dedicated to the protection and enjoyment of the world’s oceans, waves and beaches through a powerful activist network. There are 70 Surfrider chapters around the world, including 20 in California.

With its No Border Sewage campaign, Surfrider San Diego seeks to address and eliminate sewage, trash, sediment and chemical waste in Imperial Beach and the border region.

Learn more:


WILDCOAST is an international group that conserves coastal and marine ecosystems and wildlife. The organization meets its conservation mission through: establishing public and private protected areas; implementing stewardship and management activities; building community conservation capacity; developing and advocating conservation policies; and carrying out communications campaigns.

In San Diego County, WILDCOAST is helping to conserve 17,779 acres of marine protected areas. They are also a partner in the Surfrider Foundation’s No Border Sewage campaign.

Learn more:

Prelude to Soapy Joe’s Day

Our April 15th beach cleanup is the beginning of much more to follow. Think of it like a warmup for our 3rd annual Soapy Joe’s Day on April 19th, when we’ll be offering free eco-friendly car washes and hosting all sorts of community festivities with our non-profit partners. Stay tuned for more info about Soapy Joe’s Day!

Imperial Beach Needs You

Pollution from Tijuana has long plagued San Diego’s beach communities, Imperial Beach often receiving the worst of the impacts. A February 2017 incident was the largest raw sewage spill – 143 million gallons – in the Tijuana River in more than a decade. Since then, there have been five additional spills from Mexico, with no federal or state emergency clean-up effort despite ill residents and dead wildlife.

Hosting a beach cleanup is our way of bringing everyone together to make a difference and supporting the local groups that are working so tirelessly to keep San Diego’s beaches beautiful.

April 15th

2 p.m.

Imperial Beach Pier.

This is going to be the most meaningful and productive beach day ever. We’ll see you there!

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