Veterans and active military personnel receive a free car wash at any Soapy Joe’s location on Veterans Day, Nov. 11, 2019.

I hope you’ll join me, Soapy Joe, and the entire team at your local San Diego car wash are not only thanking these honorable men and women for their service, but we’re also supporting those in need. We’re partnering with STEP—Support the Enlisted Project—to help the military, veterans and their families facing financial crisis through counseling, education, and grants.

Since its inception in 2012, STEP has granted $1.8 million to military individuals and families with financial hardship due to the high cost of living in Southern California, insufficient compensation packages, and other challenges that military families face.

When you look at what this organization has accomplished so far, the numbers put the impact into perspective.

  • 167 auto insurance payments made
  • 393 auto repossessions stopped
  • 160 critical auto repairs made
  • 73 baby items provided
  • 903 emergency meals provided
  • 77 emergency travel trips paid
  • 24 major appliances replaced
  • 457 evictions or foreclosures prevented
  • 427 utility disconnections halted
  • 65 other emergencies solved

Friends, STEP is 100% funded by donations from good people like you. Contribute to this important cause—and receive a free limited-edition camouflage air freshener—when you visit a Soapy Joe’s from Nov. 11 to Nov. 17 and add a donation at checkout. Or, donate online now! We’re going to match the first $1,000 donated.

Learn more from two of our VPs (both veterans) with a special Veterans Day message here!