March 27, 2020 | News

Soapy Joe’s Now Open: Members Only

Dear Valued Member, As we face challenging times together, our top priority is the health, well-being and safety of our Soapy Joe’s family – including our employees, members, and the community that we all call home.     First, we thank you for your patience as we closed our sites and offices for the past week.  […]

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February 14, 2020 | News

Soapy Joe’s Marries 10 in Tunnel of Love Wedding Ceremony

It’s Valentine’s Day, and what better way to give back to our community, than to host a free group wedding in Imperial Beach at the Soapy Joe’s Tunnel of Love Wedding.  We were honored to wed 10 couples, who represented a broad representation of San Diego’s people – from military service members to firefighters, millennials […]

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December 24, 2019 | News

Soapy’s Fall Community Highlights

No Hibernating Here We’ve got it good in San Diego, especially in fall and winter. Sure, we get some rain. But we’re still better off than most are this time of year, right? Soapy Joe here, and I have to say, we’re taking full advantage of California’s perfect weather (99% of the time). Here are […]

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November 8, 2019 | News

Help Soapy Joe’s and STEP Support America’s Veterans

Veterans and active military personnel receive a free car wash at any Soapy Joe’s location on Veterans Day, Nov. 11, 2019. I hope you’ll join me, Soapy Joe, and the entire team at your local San Diego car wash are not only thanking these honorable men and women for their service, but we’re also supporting […]

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September 30, 2019 | News

In SD, Community Events Truly Make a Difference

San Diego is such a wonderful place to live—especially for a sponge like me, Soapy Joe. I love soaking up the sun and participating in all that our community does to take care of each other. San Diego 9/11 Memorial Stair Climb  We recently had the honor of sponsoring Firefighter Aid in the San Diego […]

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August 29, 2019 | News

5 Ways to Pass the Time During a Car Wash

Hey everyone, it’s me, Soapy Joe. Cruising through the car wash here takes about 2 minutes and 40 seconds from when you enter the tunnel of magic. That’s a tiny portion of your day, but I know it can feel like an eternity when you’ve got places to go and people to see. Here’s how […]

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August 2, 2019 | News

Soapy Joe’s Team Shows Love at Pride

What a weekend, what a march! This is Soapy Joe; many of you might have seen me recently at the 45th annual San Diego Pride Parade on Saturday, July 13th. We were marching down the streets of Hillcrest—dancing, chanting, and celebrating diversity. Here I am in the back of our company’s decked-out Pride truck: The […]

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July 12, 2019 | News

Come on Back, Imperial Beach

Dear Imperial Beach, I’m back.We’re back.We want you back. This is Soapy Joe, with the official announcement for those of you who haven’t heard: Imperial Beach is Now Reopened! We’re back on Palm Ave. after renovation to make your experience here better than ever! We know that it’s not ideal to have your local Soapy […]

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