Soapy Joe’s is celebrating the launch of its new Magic Ceramic topcoat on Valentine’s Day by showing love to the San Diego community and their pets with the city’s first pet parade through a car wash. In partnership with the Helen Woodward Animal Center (HWAC), Soapy Joe’s Magic Pet Parade and Adoption Event were held on Saturday, Feb. 12th from 10 AM to 1 PM. at Soapy Joe’s on 10383 Friars Rd. The local event included: a community car parade through the wash tunnel, a pet photo contest, as well as free pet adoption opportunities on-site, and more.

Pet owners of every kind were invited to participate in the Magic Pet Parade. The procession will begin at around 10:30 AM. While in the wash tunnel, participants were encouraged to snap a picture of their pet and post it to their personal Instagram account. Fans will vote on their favorite car wash pet picture, and the winner will receive a $1,000 prize pack. All participants received a complimentary Magic Joe wash, featuring our new Magic Ceramic ($20 value). The event also had several on-site activities including chances to win thousands of dollars in prizes for pets, Soapy Joe’s pet swag, custom-themed dog treats, and pet photo opportunities with the Soapy mascot.

Soapy Joe’s partnered up with HWAC and had adoptable dogs on-site during the event. Soapy Joe’s is covering up to $20,000 in adoption fees at the event. If participants cannot find a pet on-site, Soapy Joe’s provided vouchers to take to HWAC to find their “Soap-mate.” These vouchers will cover adoption and microchip fees, typically $500+ per animal, and they’re valid until February 28th.