Soapy here!  

Now we’re in December, I’m sure we’re all hoping for lots of positive changes coming in the new year. But in the meantime, let’s take some time to look back on all the awesome things we’ve been doing over the past couple of months. 

Supporting Our Veterans 
We love San Diego, and what would San Diego be without its veterans? Veterans Day is a huge holiday for Soapy Joe’s, with 25% of our leadership team being veterans. With that, we went all out this year for Veterans Day by offering free washes to active duty and military on the holiday itself, and donated $5,000 to STEP (Support the Enlisted Project:  

On Friday, December 18th, we also sponsored the STEP WOW Event, which ensures active duty and Veteran families have what they need during the holidays. We’re so excited to be part of an amazing cause! 

Two Soapy Joe's team members, one waving an American flag, outside during our 2020 Veteran's Day event.

Hot Winter Sale 
This holiday season, we’re going to be spreading even more love by offering a sizzling hot sale during December. What better offer to give new members than a BOGO?! That’s right, for new members who join by 12/31/2020 and pay the regular price for December, they will receive their January membership for only a penny! Existing members- we’ve got your back. Until 1/1/21, you will be upgraded to Magic Joe for free every Friday! 

Soapy Joe wearing a red nose and reindeer antlers on the beach next to a snowman made of sand.

MarCom Award Win 
Wow, we’ve won gold! Due to the amazing work of our team, we’ve been recognized by the MarCom Awards, and have won a Gold Award for our Tunnel of Love event back in February! MarCom Awards is an international creative competition for marketing and communications professionals and organizations. These awards recognize outstanding achievement by creative professionals involved in the concept, direction, and production of marketing campaigns, and we could not be more excited to be recognized!   

Our passion for spreading the love won us the gold award in the Strategic Communications category, under the Special Events section (152c). The winning campaign was for our wedding car wash event, Tunnel of Love, where participants came down to our wash to get married.  (  

Thanks to our loyal members for making all this possible! To see all winners, click here.  

Holiday Cheer
Even though the year is almost over, as usual, we’re still bubbling up some more fun. We just wrapped up at December Nights at Balboa Park, where we gave away air fresheners and some awesome prizes! 

Also, until January 2nd, we’re lighting up the night with our beautiful light display at Holidays in your Car at the Del Mar Fairgrounds! So, pack up the kiddos in the car, get out of the house for a couple of hours, and get ready to be amazed at all the amazing displays at the drive-thru light display. You can purchase tickets here: 

The Soapy Joe's logo in Christmas lights.

Phew! That was a lot. We’re going into the new year with so much hope for what 2021 will bring all of us at Soapy Joe’s car wash. In the meantime, have an amazing holiday season. 

Until next time! 

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